The Presence of A First-Generation Mexican-American Latina Anchor

Norma Garcia, Staff Writer

In most cases, the media does not report much on Latinos and their success stories. When it is reported, the image that is created for Hispanics only hinders their ability to accurately represent their culture. In 2002, 33% of journalists were women, and within the Latino journalism community, 46.2% were women. Although Latinos are the largest growing minority group in the United States, the representation of this culture in the media is not very positive. However, Sarah Lucero became the first female Hispanic anchor of the 10pm newscast at KENS 5 TV in San Antonio, TX, and represents a positive image of a successful first-generation Mexican-American TV Anchor & journalist.

Last week I had the privilege of interviewing Sarah, an Emmy award-winning journalist. It has been six years since Sarah was here in my home interviewing me about my story. Sarah joined the news team at KENS 5 in 1998. She began as a journalist working at CBS in Chicago and then in 1993-1996 for San Antonio Univision and as sports reporter for two years, where she hosted the weekly segment, “Ariba Spurs”. While in San Antonio, she studied in San Antonio at St. Mary’s University, majoring in English Communications.

As I was interviewing Sarah, she was getting ready for the news that day at KENS 5, and allowed me to interview her while she was combing her hair.  I started my interview by asking her about her mother Hilda, and she began to share with me a very personal and special to her.

Her mother Hilda came to the United States in 1967 from Nueva Rosita, Coahuila, in Mexico. At the young age of 17 years old, she came to San Antonio with her two younger sisters in hopes of finding a better life. She worked in the hotel and restaurant business as a cook. I had the pleasure of meeting Hilda several years ago and I remember a humble, kind and beautiful woman. My mother and Hilda had worked together as cooks in a restaurant. Sarah remembered that several times when she was little, her mother would take her to work with her and would tell her, “You want to get an education to make sure you don’t have to work as hard as me”.

I asked Sarah what was is the one thing that her mother instilled in her growing up. ”She told me don’t let anyone tell you that you cannot do something.” Sarah explained that Hilda worked hard as a single mother so that she and her sister Brenda could obtain an education and have a better future than her. Sarah did work odd jobs through college as a bartender, waitress and model. She told me, “My mother is happy and proud that now we have benefits, we are financially well, and can take care of ourselves.” Her sister Brenda even became a registered nurse.

Throughout my interview, not only did I see Sarah’s natural beauty, but she allowed me to see a very candid woman as her eyes got full of tears several times. Sarah shared with me that the stories that interest her most are stories about children, and sharing the stories of people who are not able to express their voice, like her mother.

I also asked Sarah how she stayed in shape after four children. She shared with me that it didn’t happen overnight, but as a result of years of discipline. She told me, “Our bodies are temples, and when we realize that we begin to take care of them and what we eat.”

Hilda is now 67 years and helps Sarah care for her four children. Sarah’s eyes got full of tears again as she shared with me that they are building Hilda a house near their home. “Now I can care for my mother and provide for her!” When I asked Sarah what is the one message she would like to leave with our readers, she said: “Find what you love and stick with it.”

Norma Garcia is a Staff Writer at Latino Giant. Norma was born and raised in San Antonio, TX, where she has served as a real estate agent for over 14 years.  She has an impressive record of volunteering and giving back to her community, beginning at the age of 18 years old when she would go to Laredo, MX to help do missionary work at a small Christian church. She is the author of “My Dear Jasmine: From Tragedy to Triumph” published in 2008. 

Source: The New York Times