MSNBC to Air La Raza Awards Live for the First Time

The National Council of La Raza (NCLR) and Comcast NBCUniversal are partnering to air the 2013 NCLR ALMA (American Latino Media Arts) Awards live for the first time since its inception in 1995.

Programming will air on MSNBC and mun2, as well as digital platforms like and The telecast, during National Hispanic Heritage Month, will celebrate the contributions of Latinos in the entertainment industry with a look back at this year’s outstanding achievements, tributes to career excellence, outstanding causes and philanthropy, and music performances and acts.

“We’re really excited to be airing this awards show and the notion of celebrating the diversity of our country,” said Phil Griffin, president of MSNBC. “We hope this is just the beginning of a long relationship between MSNBC and NCLR.”

In addition to the live NCLR ALMA Awards special, MSNBC will also present a one-hour news special discussing issues impacting the Latino community. The special will draw on the most important issues that the Latino community and the country are facing, such as immigration reform and education, as well as the causes featured by the honourees of the awards tributes.

“This year, the live awards and public affairs shows on MSNBC, and the mun2 news special, create an unprecedented opportunity to connect with Hispanic viewers,” said David Cohen, executive vice President of Comcast. “We look forward to highlighting the contributions of Hispanic American talent across on-air and digital platforms throughout Hispanic Heritage Month.”

This article originally appeared in Rapid TV News.