Goal of Groups: Register 250,000 Latino Voters in 2014

Two civic organizations announced plans on Jan. 23 to register 250,000 Latino voters by this year’s midterm elections. 

National Council of La Raza (NCLR) and Mi Familia Vota Education Fund say that Latino participation in elections has increased in the last decade, but millions of eligible Latinos still do not vote. Focusing their efforts on this growing demographic has the potential to affect communities across the country, the groups say.

“Latinos have had an indelible impact on the nation’s political landscape in recent elections,” Janet Murguia, NCLR president and chief executive officer, said in a statement. ”…Their untapped potential may exert even greater influence.”

The nonpartisan register-by-mail campaign will target eligible Latino voters in Arizona, Colorado, Nevada, New Mexico, Oklahoma, Texas and Utah. The effort later will be expanded to include Florida and California. The groups will focus on newly-eligible 18 year olds and voters who have moved but have not yet re-registered, in addition to the broader voting-age population. They expect to reach 2.5 million eligible registrants by August.

“Elected officials need to pay attention to our issues on a regular basis,” Ben Monterroso, executive director of Arizona-based Mi Familia, said in a statement. “How they react to key issues such as immigration reform will not be forgotten on Election Day.”

National Council of La Raza, based in Washington, D.C., is the largest U.S. civil rights and advocacy organization dedicated to Latino issues. 

Originally published at Equal Voice.